How is virtualization green? Can it help your business? How do you implement green computing?
Over the years, the heavy reliance on computers and servers has increased exponentially. With that reliance comes an increase in the overall number of machines in service. The server side of the business has ballooned recently to the point where businesses are faced with concerns such as electricity consumption, cooling and space constraints. Although the overall power (or capacity) of servers has grown rapidly over time, the efficient usage of these servers had not.
In most organizations, server utilization was in the low double digits. Very few businesses were able to utilize 80% or more of a server's capacity, yet that server still consumed a lot of electricity and produced a lot of heat. Unfortunately, most applications are not designed to play nice with other applications and co-exist on the same server. This leaves quite an open door with regards to a solution. How can you cram more applications onto a single server thus raising the utilization? Furthermore, how can you do this and consume less electricity and produce less heat?
The answer is virtualization. The beauty of this solution is that you combat all of the above mentioned problems while adding some resiliency. Virtualization is the conversion of a physical machine to a virtual machine which is then placed on a host machine. Each host machine can contain several virtual machines. These virtual machines run isolated from each other, but share the physical resources of the host machine (such as RAM, CPU, Disk Space, Network Cards, etc.) This allows you to condense the number of servers (now virtual) that can run on a single physical machine. This will also have the side effect of raising the utilization of that host machine as more workloads are put on it.
An easy way to conceptualize virtualization is an office suite application. Years ago, it was not uncommon to have a typewriter for word processing, a ledger for tracking finances and an easel with a drawing pad for presentations. All of these took up a lot of space and they were not utilized all of the time. This is inefficient. Imagine if you could get all three to take up the same small space (footprint) and allow them to be used as needed without taking up more space. Along comes the office suite on a computer. Now you can do word processing, spreadsheets and presentations all within the same application on the same device. No additional space or resources are needed. This is an example of how virtualization works.
Take that approach to a web server, file server, DNS server, authentication server, mail server, etc. Those five applications typically required four or five servers depending on what operating system they ran and what applications were on them. With virtualization, we create separate virtual machines for each application, then host them all on one physical machine. If our mail server virtual machine crashes for any reason, it won't affect the other virtual machines on the host. Each virtual machine is an isolated instance with it's own operating system and application stack. Although all virtual machines on a host share the host's resources, they cannot tresspass on the resources of another virtual machine.
So now we have five virtual machines running our critical applications on a single physical host machine. Wha happens if the mother board on the physical machine dies? Logically all of the machines on the host would die as well. This is where we extend the benefits of virtualization into a cluster of virtual hosts. Instead of one physical machine, we have two physical machines tied together in a cluster with shared storage connected to each. The virtual machines reside on the shared storage. If one physical machine dies, the control of the virtual machines on that host are passed to the second physical host. The second host can now power on the virtual machines that failed (since it also has control of the shared storage) and we're back up and running. There is a lot more magic that goes on in the back end to make this happen, but I am just illustrating the functionality of the solution.
So in the end, we were able to reduce five servers down to two servers. In reality, we could place a lot more virtual machines on a physical host. Let's say that we have three of each of the five original servers I talked about in order to service our entire business. That is fifteen servers in total. We would still use the above logic and place about half on one physical server, and the rest on the second. With this configuration, when one physical server fails, only half of the virtual machines go down and have to be spun up again on the remaining host. This ensures that our business continues as normal with minimal impact on the end user experience.
With fifteen servers condensed on to two physical servers, our electricity consumption has dropped to less than twenty percent of what it was. The heat produced by the servers has also dropped about as much, so the cooling requirement is eased as well. Lastly, we are using much less space to house two servers and a shared storage pool than fifteen servers. We also now need less servers, so less raw materials are used to make those servers. What do you get when you reduce electricity consumption, heat production, raw material usage and physical space (land)? You get a very green solution that is often referred to as Green IT or Green Computing. Within that space, there are vendors that further the 'green level' of the individual parts to bring you Green Storage, Green Servers, RoHS compliant machines, power management products and much more. The ability to green part of your business is increasing every day and one of the fastest and most stable ways to accomplish this is through virtualization.
TheLadders.com Recruits 3PAR and Saves on Storage – Online Job Search Engine Cuts Total Storage Costs by 50%
3PAR, the leading global provider of utility storage, announced today that TheLadders.com, the world's leading online service catering exclusively to the $100k+ job market, cut their total cost of storage in half by replacing their legacy storage infrastructure with 3PAR Utility Storage. The online job search website deployed 3PAR Utility Storage in conjunction with server virtualization from VMware as part of a datacenter virtualization initiative. This initiative reduced the company’s storage capacity requirements by 66%, which also reduced storage administration time. In addition, by consolidating onto a single, highly virtualized 3PAR InServ® Storage Server, TheLadders.com was able to eliminate the use of separate arrays for different applications and reliance on costly consulting services.
“By allowing us to cut our storage TCO by 50%, 3PAR was clearly the most cost-effective solution,” said Frey Kuo, Director of Information Technology and Operations, TheLadders.com. “However, it wasn’t only about the financial benefit. With 3PAR, we now have the ability to add storage at the drop of a hat and the platform’s superior reliability and high performance protects our critical end-user experience.”
With their legacy storage environment, TheLadders.com had to justify the roadmap for data growth on a per-project basis since the total lifetime capacity required for each individual project had to be purchased up front. This situation limited the number of projects that could be initiated in any given year due to cost constraints associated with purchasing all of this capacity at the outset. With 3PAR, TheLadders.com is not only able to scale their storage environment painlessly, but they are able to buy additional storage on an incremental basis and only as needed. This allows the leading online job search website to save on up-front capacity purchases, ease roadmap justification, initiate more projects, and reduce the cost of housing, powering, and cooling their storage.
For TheLadders.com, meeting their growing storage requirements by purchasing legacy storage would have required 200% more capacity than was required by deploying 3PAR Utility Storage. With 3PAR Thin Provisioning software, TheLadders.com is able to purchase only the storage capacity it needs, and only when it is actually needed, thereby reducing up-front capacity and energy costs by 75% and lowering storage administration to a fraction of what it was before. Storage configuration tasks that took days or weeks to complete with legacy storage took just hours with their new 3PAR array.
With the website listing more than 8,000 new jobs each week across every industry, it was important that the storage infrastructure at TheLadders.com be scalable while also protecting the end-user experience. Their 3PAR InServ distributes all workloads over all system resources for reliability and high performance. TheLadders.com has found automated rebalancing with 3PAR Dynamic Optimization, in combination with the array’s native mixed workload support, to be extremely beneficial. This has enabled the online job search website to maintain robust and consistent performance and avoid disruption when scaling their storage environment.
“TheLadders.com is one of many Internet and Web 2.0 companies that have come to us looking for cost savings and have stayed with us for our superior simplicity, efficiency, performance, and reliability,” said David Scott, President and Chief Executive Officer for 3PAR. “Legacy vendors are plagued by inefficient, inflexible architectures and a rigid business model. Our customers understand that there is a far better alternative that is well suited for businesses seeking a leaner, more agile approach.”
3PAR Customer Tickets.com Recognized by CIO Magazine as a CIO 100 Award Honoree
3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that Tickets.com and the company’s Chief Information Officer, Brett Michalak, have been honored by IDG's CIO magazine as a recipient of the 2009 CIO 100. The 22nd annual award program from CIO magazine recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology.
"This year's CIO 100 awards draw well-deserved attention to companies that are both innovating and creating business value with IT, despite the economic downturn," said Maryfran Johnson, Editor in Chief of CIO magazine & Events. "These winners are an inspiration to businesses everywhere."
“With the launch of our SaaS-based ProVenue® ticketing system, we have leveraged a highly virtualized utility storage infrastructure and a cloud computing deployment model to generate new revenue streams and expand our customer base,” said Michalak. “We are not only excited to be recognized for the technology decisions we made in launching this innovative new platform, but also for the way our new IT infrastructure is using datacenter virtualization to evolve our business model.”
Tickets.com is a leading provider of fully integrated online event ticketing services for thousands of top arts, entertainment, and sports organizations worldwide. As CIO of Tickets.com, Michalak is responsible for all aspects of the company's global product strategy and lifecycle. He oversees the global technology organization and plays an essential role in analyzing and evolving Tickets.com’s business processes to enable the company's growth and optimize its existing technology infrastructure.
Powered by agile, efficient 3PAR InServ® Storage Servers and Oracle® Database, ProVenue is the newest and most advanced ticketing system from Tickets.com, putting clients in control of their ticketing transactions—including box office, phone, and Internet sales and marketing. With unsurpassed flexibility, an open architecture, robust data management tools, and superior transaction speed, ProVenue delivers industry-leading technology to ticketing clients.
With advanced 3PAR software offerings such as 3PAR Virtual Copy and 3PAR System Reporter, Tickets.com has reduced storage costs by maintaining a virtualized environment that uses fewer disks, less power, less administration time, and which has saved the company over a half a million dollars in up-front costs.
The decision to build the ProVenue platform on a 3PAR Utility Storage infrastructure has also given Tickets.com the flexibility to add new customers and services rapidly, thereby decreasing the time to deployment window by 88%. The reliability and flexibility of the 3PAR Utility Storage platform are supplemented by 3PAR’s robust monitoring tools, which enable Tickets.com to automatically screen the health of their systems to ensure the best end-user experience for clients and their customers.
“We take pride in the fact that, as a result of deploying the innovative ProVenue ticketing platform on 3PAR Utility Storage, Tickets.com has gone from coping with an inflexible storage infrastructure to being recognized for exemplifying the highest level of operational and strategic excellence,” said David Scott, President and CEO for 3PAR. “Their previous storage infrastructure simply wasn’t optimized for use with cloud computing deployments, but with 3PAR Utility Storage, Tickets.com has been able to do more with less—more automation, advanced capabilities, capacity headroom, and visibility—for dramatically lower cost and administrative effort.”
The 2009 CIO 100 awards will be presented at the Broadmoor in Colorado Springs, Colorado, on August 25th at the conclusion of the eleventh annual CIO 100 Symposium® and Awards Ceremony.
